Since its creation in 1832 in Saint-Imier, Switzerland, Longines has played a pioneering role in numerous technological breakthroughs while displaying its elegance around the world.
Longines made history in the world of sports by introducing in 1912, the principle
of an electric wire, which at the start and finish of a race, activated and stopped the timing mechanism. It has since been appointed official timekeeper for many international sporting events.
Longines has also been associated with the history of aviation and navigation. It timed, for instance, Lindbergh’s first solo flight across the Atlantic Ocean and subsequently developed the Hour Angle watch according to a design drawn
by Lindbergh himself.
Always at the forefront of technological innovation, Longines launched its first wristwatch in 1905, the world’s thinnest electromagnetic watch in 1960 and the world’s first cybernetic, electronic quartz watch – the Longines Ultra-Quartz,
in 1969. The following year, the brand was the first organisation in the world touse alphanumeric display for television in connection with the retransmissionof a World Cup downhill skiing race in St. Moritz, Switzerland. In 1979, Longines collaborated with other watch brands to develop the “Feuille d’Or”, the world’s thinnest quartz watch, and 1984 saw the birth of the famous Conquest VHP (Very High Precision). All Longines watch lines offer a unique combination of precision and elegance, as stated in the company’s advertising campaign – “Elegance is an attitude”.